When artificial intelligence becomes more powerful, many workers worry about losing their jobs. But one major technology company is proving that AI can actually create new positions instead of eliminating them.
Box, a cloud storage and file-sharing company, has created 13 brand new types of jobs because of artificial intelligence. These aren't positions that existed before—they're entirely new roles that wouldn't have existed without AI technology. This real-world example shows that companies have a choice in how they use artificial intelligence in their workplaces.
The jobs Box created focus on areas that AI introduces into business operations. Some positions help manage AI systems and ensure they work correctly. Others involve teaching AI tools to do specific tasks or checking that the technology follows company rules. Still more jobs center on helping employees learn how to use new AI tools effectively in their daily work.
Instead of replacing workers, Box used AI to expand what its company could do. When a company becomes more productive because of new technology, it often needs different types of workers to manage that growth. Box's experience shows this principle in action.
The company's approach demonstrates an important lesson: layoffs are not automatic when AI arrives. Business leaders make decisions about how to use new technology. Some companies choose to use AI to cut costs by eliminating positions. Other companies, like Box, choose to use AI to create new opportunities and grow their workforce in different directions.
Creating new job categories requires companies to think carefully about the future. Box had to figure out what skills and knowledge their workers would need. They also had to train people for positions that didn't exist before, which meant developing new training programs and career paths.
The 13 new job types at Box reflect different ways AI is changing modern work. Some positions focus on the technical side—keeping AI systems running smoothly and securely. Others are more people-focused—helping employees adapt to working alongside artificial intelligence or making sure AI tools serve the company's customers well.
While Box's success with AI job creation shows promise, experts note that outcomes depend on company choices. The same technology can lead to job growth or job cuts depending on how business leaders decide to use it. Box's decision to invest in new positions rather than eliminate existing ones reflects a choice that other companies could make as well.